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POND HOCKEY RULES

edshockey.com Overall privacy statement

Your privacy on the Internet is of the utmost importance to us. Because we gather certain types of information about the users of Ed’s Hockey network of sites and services, we feel you should fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather, how we use it, and how to correct or change it.

1. Information Ed’s Hockey gathers and tracks

Ed’s Hockey gathers three types of information about users: data that users provide through optional, voluntary registrations on several of our sites and in certain contests and sweepstakes, and data Ed’s Hockey gathers through aggregating tracking information derived mainly by tallying page views throughout our sites and click through on our newsletters. Such information enables us to better tailor our content to readers' needs. The only situation in which Ed’s Hockey divulges information about an individual user to a third party is with certain contests and sweepstakes--and then, only with the user's express consent.

Ed’s Hockey gathers user information in the following processes:

• Polling

Several Ed’s Hockey pages offer interactive polls to users so they can easily share their opinions with other users and see what the Ed’s Hockey audience thinks about important issues. Ed’s Hockey uses a system to "tag" users after they have voted, so they can vote only once on a particular question. This tag is not correlated with information about individual users.

• Electronic newsletters (Dispatches)

Ed’s Hockey sometimes offers a free electronic newsletter to users. Ed’s Hockey gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list through the subscription management pages. Users can also subscribe to the newsletters at the time of registration. Ed’s Hockey delivers newsletters, marketing and product offerings via email to only registered recipients from our subscription center. The email tracking system recognizes the URL that was clicked, and records some information about you and your computer, such as the email address that you provided to us, the browser, operating system and IP address.

Ed’s Hockey also uses the feature of your browser to set a "cookie" on your system. This allows us to measure and report the click through rate on e-mails delivered and them better determine future content.

While aggregate counts of click through behavior are provided to advertisers, an advertiser will never know that a specific user clicked their ad. Ed’s Hockey does not target advertising against specific user information. Ed’s Hockey will not provide specific user information to any third party company.

• Surveys

Occasionally Ed’s Hockey conducts user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with our advertisers and partners. We never share any of this information about specific individuals with any third party.

• Contests and sweepstakes

Ed’s Hockey occasionally offers contests and sweepstakes in which we request certain personal information. At a minimum, the required information includes name and email address. The information gathered in the entry form is used to verify the entrant's identity, to send the entrant an email notification that their entry has been received, and to contact winners and/or prize recipients. There are two situations in which Ed’s Hockey will divulge this information to a third party--provided the user gives express consent:

(1) A user may expressly choose to receive additional information from the contest sponsor, in which case the user's personally identifiable information is divulged to the advertiser.

(2) Some of the contests may be hosted on the Ed’s Hockey site but administered by the sponsor; in such cases, the information a user provides is passed on to the third party as long as that user gives express consent.

Because the rules and terms of each contest can vary, all information about each contest is clearly posted during the event. All contests and sweepstakes are conducted in full accordance with United States federal and state laws.

• Usage tracking

Ed’s Hockey tracks user traffic patterns throughout all of our sites.

2. Use of the information

Ed’s Hockey uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users. As stated above, Ed’s Hockey uses information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls, contests, message boards, and auctions. We send out newsletters to subscribers on a regular schedule (daily or weekly, depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. Ed’s Hockey never shares newsletter mailing lists with any third parties, including advertisers or partners.

When we use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. Ed’s Hockey does not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.  Ed’s Hockey creates aggregate reports on user demographics for advertisers and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs.

3. Sharing of the information

Ed’s Hockey uses the above-described information to tailor our content to suit your needs and help our advertisers better understand our audience's demographics. This is essential to keeping our service free. We do not share information about individual users with any third party, except in the case of some contests and sweepstakes--and then, only with a user's express consent. Ed’s Hockey does not control the practices of our advertisers. If you have questions about how one of our advertisers uses information about you when you click their ad and go to their content, please contact them directly. (Ed’s Hockey will divulge information only as necessary to comply with state and federal laws.)

4. Opt-out policy

Ed’s Hockey gives users options wherever necessary and practical. Such choices include: Opting not to receive our electronic newsletters when registering for a site Opting not to provide certain personal information when registering for a site or when participating in some contests (see above) Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users.

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